Homeowner Marketers
Homeowner Marketers

Meta Ads, Websites & SEO for Painting Contractors

Keep your estimate calendar full. Every month.

We run your Meta ads, build your website and handle your SEO. More homeowners find you, trust you and book an estimate. One team, one plan, and one report that shows where every estimate came from.

See the results ↓

$50M+ in residential painting sales generated · last 5 years

yourpaintingcompany.com
A painting company website with the estimate form built into the top of the page
A painter's Meta ad with a team photo: 20 leads, 5 estimates set and $40,851 in revenue at 4.14% cost of marketing The same website on a phone with Call and Book buttons
New estimate bookedExterior repaint · from a Meta ad
New website requestCabinet painting · found you on Google
What you get

More estimates. From more places.

And you can see exactly where each one came from.

A Swift Painting Meta ad
From your ads$213K

In one month from Meta ads, at 5% cost of marketing

Swift Painting
OVO Painting homepage
From your website3 → 45

Website estimate requests a month, after the rebuild

OVO Painting
Map scans showing a painter moving up in local Google rankings
From Google8.7 → 4.4

Average map rank for "interior painting," April to August

Atlanta painter
Revenue Pro dashboard: revenue, cost of marketing, leads and appointments
In one reportEvery ad

Tracked to estimates, jobs and revenue, updated daily

Revenue Pro

Swipe →

Sound familiar?

A great month.
Then a slow one.

You're paying for ads, maybe Angi, maybe door knocking. Some weeks the calendar is packed. Other weeks your crews are waiting on work. And you can't say what next month will look like.

Most painters don't have a lead problem.

They have a predictability problem.

We fix that by giving homeowners more than one way to find you, and a website that turns them into estimates.

What the industry tells you

"Just run Meta ads" is
only half the advice.

The people saying it aren't lying. They just can't see what it's costing you. Ads without a website that turns visitors into estimates leave you riding Meta's ups and downs, month after month.

What you hear
  • "Just run Meta ads."
  • "Knock doors to fill the gaps."
  • "Buy leads when it's slow."

It can work. It's how a lot of painters get to $1.5–2M. But every estimate depends on this month's ad results.

What we tell you
  • When Meta has a great month, you have a great month. When it doesn't, neither do you.
  • Your estimates swing, and you can't plan crews around a swing.
  • You keep paying for every lead instead of building something you own.

Add a website that books estimates and SEO that builds every month, and your ads stop carrying the whole calendar.

Ads only
Ads + website + SEO

Estimates per month. Illustration of the pattern, not client data.

$50M+

in residential painting sales generated for painting companies over the last 5 years. We've watched "just run ads" cost owners real money. You deserve better advice than that.

The part most painters miss

Everything you pay for
ends up on your website.

Most homeowners don't book from the ad. They look you up first: your reviews, your photos, your website. If the site doesn't win them over, they call someone else. And you never know they were there.

Meta ads Truck wraps Yard signs Door knocking Angi & Yelp Referrals Google search Google Maps ChatGPT
yourpaintingcompany.com
EstimatesFrom every channel
you already pay for
500visitors

Not sure? Check Google Analytics, or we'll find it with you on the call. Illustration only, not a forecast.

Leads per month, same traffic
Typical site · 1%
5
What we build toward · 5%
25

Same visitors. Five times the leads.

How it works

One team. The whole job.

We bring homeowners to you, win them over, help them find you on their own, and show you what's working. You deal with one team, not three vendors.

01 · Meta ads

We bring homeowners to you.

Ads in the ZIP codes where homeowners can afford your work. Filmed and written to make you look like the established choice. Leads start within days of launch.

A painter's Meta ad with its leads, estimates and revenue A painter's Meta ad with its leads, estimates and revenue A painter's Meta ad with its leads, estimates and revenue
02 · Your website

We make sure they choose you.

A custom website that shows your best work, answers "what will it cost?", and makes booking an estimate easy on a phone. You own it.

yourpaintingcompany.com
A painter's portfolio page with a before-and-after slider
A painter's website on a phone
03 · SEO

We help them find you on their own.

Google, Maps, Yelp and AI search like ChatGPT. SEO builds every month, so over time you're not paying for every visit.

Map rankings · "interior painting"
Map ranking scans: average rank 8.7 in April, 4.4 in August
04 · Reporting

We show you what's working.

One report: which ads, pages and sources turned into estimates, jobs and revenue. When something changes, we tell you why before you have to ask.

Revenue Pro
Revenue Pro dashboard: revenue, cost of marketing, leads and appointments against target
Step 1A homeowner sees your ad
Step 2Googles you instead of filling out the form
Step 3Checks your projects and reviews
Step 4Books an estimate on your website

With separate vendors, that estimate falls through the cracks. With one team, it gets counted, and it gets won.

Meta ads

Ads that book estimates, not just leads.

Every ad is tracked past the lead, to the estimate and the job. So we spend more on what books work and cut what doesn't.

Meta ad results card Meta ad results card Meta ad results card Meta ad results card Meta ad results card

Swipe →

We find your best ZIP codesSo you spend where homeowners can afford you
We make the adsPremium creative that filters out bargain hunters
We keep estimates on the calendarFollow-up that gets homeowners to show up ready
We track every dollarCost per estimate by ad, in Revenue Pro
You get a strategistA real person who owns the plan with you

See how our Meta ads work →

Websites & SEO

Your work is better than your website shows.

We build sites that answer what homeowners want to know before they call: Are they good? What will it cost? Will it look right? How do I book?

Real projectsBefore-and-afters, by town
Cost guides"What will it cost?" answered
Easy bookingA two-step form on every page
Color visualizerTheir home, in new colors
Answers firstWhat Google and ChatGPT quote
yourwebsite.com
OVO Painting founder section: An Engineer's Discipline, A Craftsman's Care
OVO · Atlanta

An engineer's discipline

The owner's engineering background and Atlanta's magnolia bloom, carried through the whole site.

yourwebsite.com
Ranger Painting homepage: We Don't Take Deposits, with the warbler badge
Ranger · Austin

A protected bird for a protected homeowner

Ranger takes no deposits, so Central Texas's protected warbler became their "No Deposits" mark.

yourwebsite.com
Swift Painting: Where Local Pride Meets Color and Community
Swift · Baton Rouge

Where local pride meets color

River, stadium lights and Southern landscapes, in Swift's own colors.

yourwebsite.com
Durahome Painting: Bridging Heritage and Unyielding Craftsmanship Across the Twin Cities
Durahome · Twin Cities

Built like the High Bridge

St. Paul's High Bridge carries Durahome's prep-first promise for Minnesota winters.

See our websites & SEO →

Better together

Your ads and your website,
working the same plan.

When one team runs both, we can do things a Meta-only agency or a web shop can't.

Color visualizer result

Ads to your color visualizer

Homeowners who aren't ready to call try colors on their own home. To save the design, they leave their details.

Interior painting cost guide

Ads to your cost guides

"What will this cost me?" answered in your brand. Every download is a lead.

A painter's website on a phone

Ads straight to your website

Once your site converts, ad traffic lands where your projects and reviews do the selling.

Map ranking scan

Ads behind the towns you want

Want more work in one area? Ads send local homeowners to that area's page while SEO builds there.

Reporting

Know what's filling
your calendar.

Your ads, your website and Google, in one place. Leads and estimates first, then the reasons behind them.

Revenue Pro dashboard: revenue, cost of marketing, leads and appointments against targetRevenue Pro: revenue, cost of marketing and estimate sets by ad

Revenue, cost of marketing and estimates, overall and by ad. Ad names blurred for privacy.

We track leads from Meta adsGoogle searchGoogle Business ProfileYelpChatGPT & GeminiTrucks & yard signsReferrals
An asset you own

Lean less
on paid ads.

Ads and lead services stop the day you stop paying. Your website, Google profile and rankings keep working. As more of your estimates come from what you own, your cost of marketing goes down.

If nothing changes
  • One bad month on Meta is a bad month for you.The calendar stays full only while the ad budget stays on.
  • You keep renting your leads.Shared leads from lead services, and door knocking to fill the gaps.
  • You keep losing estimates you paid for.Homeowners land on your website and leave without booking.
  • You keep guessing.No clear answer on which dollars turned into jobs.
With everything working together
  • More than one way to your next estimate.Ads, Google and referrals all feed the same calendar.
  • Ads become a lever, not a lifeline.You choose when to spend more.
  • The traffic you already have books.Built toward 5%, not the typical 1%.
  • You see where every estimate came from.No more writing checks on faith.
Three ways to work with us

Start where your
business is today.

A painter's website
Website & SEO

Get more estimates from your website

A custom site built to book estimates, plus SEO on Google, Maps and AI search. Live in about 30 days. You own it.

See Website & SEO →
Most complete
Website, SEO + Meta ads

The whole system, one team

We run the ads, build the site and handle SEO. The most control over what next month looks like.

A painter's Meta ad
Meta ads + SEO

Estimates now, and a stronger pipeline later

For owners whose website already works. Ads bring estimates in today while SEO builds for tomorrow.

See Meta ads →

One painting contractor per market. We don't run competing painters against each other.

Ricky Deakyne, founder of Homeowner Marketers
Why we built it
"This is how I wanted it when I was on your side of the table, and I couldn't find it."

I've sat inside painting companies running their lead generation, including a painting business doing $15M a year. I've hired and fired agencies. Tried things that failed. Then found what worked. What I wanted was a partner I could lean on, someone who knew painting and knew marketing. I never found that partner, so I created Homeowner Marketers.

$50M+Residential painting sales generated, last 5 years
$100M+Homeowner sales from marketing managed, last 10 years
U.S.-wideHomeowner interviews on why they hire

What working with us feels like

  • One point of contact for your ads, website and SEO
  • A weekly update, without you asking
  • Replies within 24 hours, usually a few
  • A clear reason when results change
  • Someone to call about a new marketing idea

You should never have to chase your marketing partner.

Ricky Deakyne · Founder
Real painters. Real months.

What changed once they
stopped guessing.

$213Kone month from Meta · 5% cost of marketingSwift Painting
$162Kone month from Meta · 9.8% cost of marketingRoll Call Painting
$104Kone month from Meta · 8.2% cost of marketingAlpha Omega
3 → 45website estimate requests a monthOVO Painting
29website leads in the first 30 days liveSwift Painting
$90Kone month from Meta · 7% cost of marketingProper Painters
Owner text celebrating booked estimates Owner text celebrating booked estimates Owner text celebrating booked estimates Owner text celebrating booked estimates Owner text celebrating booked estimates Owner text celebrating booked estimates Owner text celebrating booked estimates Owner text celebrating booked estimates Owner text celebrating booked estimates
"Soon after starting with Homeowner Marketers, we had back to back $150K sales months, which we had never had before. Then just one month later we did $213K in sales."Swift Painting
"The price is well worth it! I'm excited by the progress we are seeing!"Ranger Painting · Website & SEO

See the full Wall of Wins →

Is this a fit?

Is this right for
your company?

A great fit if you

  • Run an established residential painting company
  • Know the work you want more of: exteriors, interiors, cabinets
  • Have crews and a salesperson ready for more estimates
  • Answer new leads fast

Not a fit if you

  • Need a wave of estimates this week
  • Are already booked out for months
  • Want the cheapest option
  • Want someone to promise you #1 on Google

Don't rule yourself out if

  • You don't know your numbers yet. Most painters don't.
  • You've been burned by an agency. Most of our clients have.
  • You don't have a website at all.
Questions

Straight answers.

No. Start with Website & SEO, Meta ads + SEO, or the whole system. On the call we'll tell you which fits where your business is today, even if it's the smaller one.
Many homeowners who see your ad don't fill out the form. They Google you and check your website first. If the site doesn't win them over, you paid for that visit and got nothing, and it never shows up in your ad account.
Meta ads usually go live within 14 days, with leads from launch. A new website launches in about 30 days, and SEO work starts the day you sign. SEO builds over months, so the sooner it starts, the sooner it pays off.
Revenue Pro tracks every Meta ad to its estimates, jobs and revenue. Your website reporting tracks every lead by source: Google, your Google profile, Yelp, ChatGPT, and trucks or signs through "How did you hear about us?"
Yes. Your website and your Google Business Profile are business assets you own. They keep working whether or not you're running ads that month.
Your team does. Leads go straight into your CRM in seconds, plus an email to you as a backup. If you need help, appointment setting is available.
No. One painting contractor per market. If yours is taken, we'll tell you on the call.
No. Only residential painting contractors in the U.S. and Canada.
A senior strategist, not a salesperson reading a script.
Build the pipeline before you need the work

Your next customer is already looking for a painter.

Use the slower months to get your ads, website and SEO working together before spring. On the call, we'll show you where your estimates come from today, where you're losing them, and what we'd build in your market.

60 minutes with a senior strategist · One contractor per market